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John Curran, Director of Media Analytics, at RSG Media, will be sitting on a panel at Advanced Advertising titled, "Missing A Moving Target: What the TV business is measuring and what it should be measuring."
Advanced Advertising takes place on April 5, 2016 at the Convene Conference Center in New York City.
Click here for more information.
Missing A Moving Target: What the TV business is measuring and what it should be measuringThe TV business is flooded with data, but still needs to make sure that it is measuring what is important to ad sellers, media buyers and advertisers. Nielsen’s new Total Audience is coming, comScore and Rentrak are getting together and the networks themselves are crunching numbers to demonstrate the attractiveness of their viewers. What numbers will be crucial to advertisers and will the industry agree to a new currency that improves upon C3 and C7?
Moderator: Jon LafayetteBusiness EditorBroadcasting & Cable
John CurranDirector, Media AnalyticsRSG Media
Howard ShimmelChief Research OfficerTurner Broadcasting
George MusiManaging Partner – Analytics, Insights and Attribution Mindshare
Chris WilsonExecutive Vice President, National TelevisioncomScore
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