Cross Platform Reporting

Leverage cross platform insights with Media Mantra

CROSS PLATFORM REPORTING APP

As nonlinear video platforms proliferate, audiences are scattered across smartphones, tablets, and laptops while connected to TV devices such as Apple TV, Roku, Xbox and PS4. Getting an accurate read on basic viewership metrics has become a chaotic process – with numerous data providers delivering contradictory and inaccurate readings across an array of sources.

In today’s business landscape, the data management and mathematic aspects required to calculate cross platform TV ratings and additional audience measurement metrics has never been more complicated.

Without a full picture of a shows total cross platform audience, neither content creators nor distributors know how audiences engage with content. Media Mantra's Cross Platform Reporting App (CPR) ties everything together by collecting information provided from 30+ critical data sources to report and prescribe.

Leveraging the benefits from RSG Media’s data analytics platform, Media Mantra, the Cross Platform Reporting Application automates the matching and marrying of programming assets across platforms to determine a holistic and accurate view of performance across platforms using advanced data sciences.

KEY METRICS

  • Audience Share

  • Average Time Spent

  • Total Minutes Watched

  • Average Audience Viewership

  • Linear & Digital Ratings

  • Digital Lift

CLICK HERE to explore CPR. 

ANSWER THESE QUESTIONS AND MORE WITH THE CROSS PLATFORM REPORTING APP

  • How can I monitor all product usage across linear, VOD, and digital platforms?

  • Which videos do users want to watch? What genres are most popular?

  • Which platforms and/or devices are driving viewership?

  • What is the popularity of my content in different geographical locations versus my competitors?

  • What genres within my inventory are over/under performing?

 

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