CROSS PLATFORM REPORTING APP
As nonlinear video platforms proliferate, audiences are scattered across smartphones, tablets, and laptops while connected to TV devices such as Apple TV, Roku, Xbox and PS4. Getting an accurate read on basic viewership metrics has become a chaotic process – with numerous data providers delivering contradictory and inaccurate readings across an array of sources.
In today’s business landscape, the data management and mathematic aspects required to calculate cross platform TV ratings and additional audience measurement metrics has never been more complicated.
Without a full picture of a shows total cross platform audience, neither content creators nor distributors know how audiences engage with content. Media Mantra's Cross Platform Reporting App (CPR) ties everything together by collecting information provided from 30+ critical data sources to report and prescribe.
Leveraging the benefits from RSG Media’s data analytics platform, Media Mantra, the Cross Platform Reporting Application automates the matching and marrying of programming assets across platforms to determine a holistic and accurate view of performance across platforms using advanced data sciences.
Average Time Spent
Total Minutes Watched
Average Audience Viewership
Linear & Digital Ratings
CLICK HERE to explore CPR.