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RSG Media & EIDR to Present at IBC 2016

Sep 09, 2016

RSG Media and EIDR will present on "Rights Management: Leveraging Industry Standard Metadata" at IBC 2016 on Saturday, September 10th, at the The IBC Content Everywhere Europe Hub, located in Hall 14, which hosts a program of free sessions and product demonstrations exploring the exciting opportunities behind the ‘content everywhere’ concept. 

The presentation will be lead by Shiv Sehgal, Solutions Architect at RSG Media and Don Dulchinos, Executive Director of EIDR. The session will take place at the Hub Theater from 16:30-17:00 followed by an RSG Media sponsored cocktail reception from 17:00-19:00. 

Presentation Synopsis:

The media and entertainment sector is changing at a rapid pace. There is more content and ways to watch than ever. In order to deliver content to growing audiences across many platforms as quickly and efficiently as possible, M&E companies frequently manage data using complex technology ecosystems. However, without an industry standard unique identifier for each piece of content, it is increasingly hard to track content consumption and viewership, which makes it challenging to fully monetize content and place ads that reach their intended audience effectively. In order to address this challenge, RSG and EIDR have worked together to provide and end-to-end media supply chain solution that tracks M&E companies' content, how it is used, and viewership.

For the full presenation schedule of the Content Everywhere Hub at IBC 2016, please click here

 IBC Invitation Cocktail Reception.jpg

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