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Register Today: RSG Media & FierceCable Webinar

Mar 11, 2015

Improving User Experience with Content Discovery

Click HERE to Register Today 

DATE: Thursday, March 26th

TIME: 11am ET 

DURATION: 1 hour 

Thanks to the growth of multiscreen video services, viewers have more choices for video content than ever before. But finding that content, whether online or via linear means, is difficult and time-consuming. A fragmented online video environment and a multitude of devices by which to access video content make the content discovery experience a frustrating one.

Content discovery issues don't just affect viewers; they can have a noticeable impact on a video provider's bottom line--such as lost advertising revenue or subscriber churn.

In this webinar, we take a look at the current content discovery environment, and discuss solutions that are either already on the market or will be available soon, that will improve the viewer experience and drive higher revenues.

SPEAKERS:

Thomas Siegman — Executive Vice President, Innovation, Strategy & Client Relations, RSG Media

A global expert in client relations, since 2000, Mr. Siegman has worked with RSG's clients to identify opportunities and devise strategies to take advantage of emerging technologies, manage their content rights, improve the customer experience, and leverage advanced mathematics to optimize ad revenues. Before joining RSG, Mr. Siegman was a domestic brand manager in Japan for one of Japan's largest consumer packaged goods company. He has conducted business in 40 countries on six continents, speaks Japanese fluently, and is a member of MENSA. Mr. Siegman received his MBA from Thunderbird (The Garvin School of International Business) and his BA from Oberlin.

Adriana Waterston — Senior Vice President, Insights & Strategy, Horowitz Research

Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative and qualitative market researcher with expertise on consumers and their attitudes towards their media tools, Adriana has moderated hundreds of groups and conducted in-home ethnographic research on a bevy of topics

Adriana has been named one of the industry's "Most Influential Minorities in Cable" by Cablefax Magazine and has received a CTAM TAMI award for her work in multicultural marketing. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.

Rich Cusick — General Manager, Gracenote Video

As General Manager for Gracenote Video, Rich is responsible for building all aspects of the video and EPG business. He has a strong background in digital media,  serving most recently as vice president of entertainment  and women's lifestyles at Yahoo! Prior to Yahoo!, Rich was  founder and general manager of Swirl by DailyCandy and  SVP and general manager for digital media at Gemstar-TV Guide.

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