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Major cable networks are reaping larger, more engaged audiences, and are doing it using fewer, more highly targeted spots, with RSG Media’s promo-planning & management system, Media Mantra. The results have been immediate.
With year over year declines in reach across the linear landscape, the pressure on inventory availability for marketing campaigns has increased tremendously. This has led to a demand for even more super-efficient campaign planning than ever before. Existing planning tools used in the industry have been reliant on decades old technique of reach and frequency curves. With improved respondent level data available, almost overnight, RSG Media has developed the solution.
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