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Ovum Report - On the Radar: RSG Media

Sep 07, 2015

Summary:

The shift from predictable linear mass media to dynamic, personalized media delivered across multiple screens is increasing the challenges faced by media and entertainment (M&E) enterprises on the contextual ad and content monetization fronts. M&E enterprises need to increase the return on rights acquired and produced in addition to embedding contextual ads across multiple platforms. 

Rights and royalties (R&R) systems have traditionally focused primarily on managing intellectual property (IP) rights and have paid little attention to integration with third-party promotional and advertising inventories. Changing market dynamics are paving the way for next-generation R&R systems that more closely integrate IP rights, promo, and advertising inventories to streamline monetization workflows. RSG Media has been at the forefront of the convergence of these three data inventories through yield optimization, predictive analytics, behavioral analysis, and data science. 

Margin-pressed linear and non-linear TV enterprises need to integrate their digital content value chains more closely. New media has further strengthened the convergence between media and retail, primarily in sports and film entertainment, creating opportunities for end-to-end integrated media rights management solutions, merchandising, and sponsorship. RSG Media's flagship solution, RightsLogic, offers rights metadata centralization (in and out), tracking of back-end participation obligations, program scheduling, clearance reporting, and multiplatform analytics.

Download the full Ovum report HERE

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