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Case Study: RSG Media uses IBM dashDB Local

Apr 13, 2017

Ibm Case Study

Overview

RSG Media is a global leader in delivering software and services that help the world's largest and most successful media companies - cable and broadcast, entertainment, sports gaming and publishing firms - maximize revenue across their content, advertising and marketing inventories.

Business need

To build schedules that attract bigger audiences, media companies need clear insight into TV viewing trends - no easy task when consumers have more content and more ways to watch it than ever before.

Solution

RSG Media helped one client build a software defined data warehouse in a private cloud to unlock the power of its subscriber data - delivering new insight into how audiences engage with content.

Benefits

RSG's client now has a secure, central data store that provides a full picture of daily viewing patterns, helping it make optimal scheduling and marketing decisions to boost viewership and ad revenues.

Click to read the full case study here.

 

 

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