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Advanced Advertising

Mar 25, 2016

John Curran, Director of Media Analytics, at RSG Media, will be sitting on a panel at Advanced Advertising titled, "Missing A Moving Target: What the TV business is measuring and what it should be measuring."

Advanced Advertising takes place on April 5, 2016 at the Convene Conference Center in New York City. 

Click here for more information. 

Panel Details:

Missing A Moving Target: What the TV business is measuring and what it should be measuring
The TV business is flooded with data, but still needs to make sure that it is measuring what is important to ad sellers, media buyers and advertisers. Nielsen’s new Total Audience is coming, comScore and Rentrak are getting together and the networks themselves are crunching numbers to demonstrate the attractiveness of their viewers. What numbers will be crucial to advertisers and will the industry agree to a new currency that improves upon C3 and C7? 

Moderator: 
Jon Lafayette
Business Editor
Broadcasting & Cable

Panelists:

John Curran
Director, Media Analytics
RSG Media

Howard Shimmel
Chief Research Officer
Turner Broadcasting

Sean Muller
CEO
iSpot.tv

George Musi
Managing Partner – Analytics, Insights and Attribution 
Mindshare

Chris Wilson
Executive Vice President, National Television
comScore

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